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Nevada State Data Center (SDC): State Data Center Home

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The Nevada State Data Center (SDC) program was established in 1982 as a service of the Nevada State Library, Archives & Public Records. The SDC provides training and technical assistance in accessing and using Census data for the planning, decision-making, administration and research needs of Nevada's state and local governments, businesses, researchers and others.

The SDC serves as the coordinating agency for 21 state affiliates. This network consists of state and local government agencies who produce primary data on the Nevada economy, regional and local organizations, libraries and universities.

The SDC is a cooperative effort with the  US Census Bureau.

About the 2020 Census

As mandated by the U.S. Constitution, America counts its population each decade. The U.S. Census counts every resident in the United States. It is mandated by Article I, Section 2 of the Constitution. The data collected determines the number of seats each state has in the U.S. House of Representatives and is also used to distribute federal funds to local communities.

Count on Libraries!

The 2020 Census will be conducted primarily online and library staff will be on the front lines to assist!

Assisting people with their Census forms is just one way libraries can contribute to this important effort. Accurate Census data is a key component to fair representation and funding and is vital to all types of library users, including students, researchers, businesses and community organizations.

According to ALA, 99% of Hard-to-Count (HTC) census tracts are within five miles of a public library!

Use the resources in this guide to find out more about 2020 Census activities and what you can do to promote a successful effort in your community. Get started with the Libraries' Guide to the 2020 Census from ALA.

FAQs 

How can I invite the Census Bureau to give a presentation at my library?

Contact Kimberly Burgess, Partnership Specialist, (775) 901-9563 for assistance in locating a partnership specialist in your area.

How can my library get 2020 Census promotional materials?

Contact Kimberly Burgess, Partnership Specialist, (775) 901-9563. Downloadable materials are also available.

Are respondents required by law to complete their Census form? What if they want to skip a question?

Title 13 of the U.S. Code states that respondents may be fined if they do not complete their Census form. Submitting an incomplete form will increase the likelihood that an enumerator will need to follow-up with a respondent in person.

Who should I contact if my staff or community members have questions about completing the form?

A Census Questionnaire Assistance hotline will be toll-free and open from mid-January to early September 2020.

For more FAQs, see:  Libraries' Guide to the 2020 Census, p. 11-12.

Census QuickFacts - A quick way to find census data for states, counties, and towns

American FactFinder - Gateway to detailed census data

Census 2020 Hard to Count Map - Locate areas in your community that are hard to count.

Census Engagement Navigator - Learn about areas that had high or low return rates in the 2010 Census, and the current demographic makeup of these neighborhoods.

2020 Census In Field Address Canvassing (IFAC) Viewer - Locate housing units that will be contacted during address canvassing, taking place from August to October 2019.

The Citizenship Question and the 2020 Census - an overview of this issue from the ALA Intellectual Freedom Blog

2020 Census Resources and Legislation - an overview of state efforts to encourage participation in 2020 Census from the National Conference on State Legislatures

2020 Census - advocacy and other resources from the American Library Association

Tools & Resources: Best Practices for Getting out the Count - a collection of web sites suggesting methods for promoting Census turnout, from staff at Oregon's Population Research Center.

Municipal Action Guide - Preparing for the 2020 Census - from the National League of Cities

Census 2020 in Rural America - fact sheet from the Georgetown Law Center on Poverty and Inequality

The Vulnerable, Vital 2020 Census - collection of research and articles from the Urban Institute

Census study on Barriers, and Attitudes, Motivators Toward Participating in the Upcoming 2020 Census - from Census Bureau

Ways that libraries can support Census activities in their communities

  • Participate in Complete Count Committees - work with local community groups to help plan outreach activities. To locate your local committee, talk to your city or county planner or other administrative staff. Need help talking to local leaders? ALA has developed some talking points for you!
  • Promote opportunities for local residents to apply for census jobs. See tip sheet from ALA for more advice about promoting census jobs.
  • Host community meetings and outreach activities in your library's meeting room
  • Provide your staff with training to help them understand what to expect and prepare for questions about the census
  • Review the Census Bureau's Community Outreach Toolkit for other ideas!
  • Encourage your library board/trustees to become a Library Census Champion. Champions will receive free information, resources, and actions to take to ensure a fair and accurate census. Watch this webinar for more information.

Not sure who to contact in your community? Reach out to a Nevada Census Partnership Specialist or locate local Complete Count Committee contacts in your area.

The Census Bureau identifies areas that are hard to count based on response rates from the 2010 Census. Below are links to maps for Nevada counties that have hard to count areas. The maps show specific census tracts and nearby libraries.

During 2013-17, 17.0% of Nevada's households had either no home internet subscription or dial up-only, according to the latest American Community Survey estimates8.1% of the state's households had a cellular data plan only (which may be costly to use for non-essential services).

In 2020 for the first time, the Census Bureau will be urging most households to submit their census responses online. See this FAQ about technology issues & different ways to participate in the 2020 Census.

Census supporters can use the HTC map to identify areas where households may have difficulty filling out the 2020 census questionnaire online. Click here  to display the internet access slider. In tracts where a large share of households have no internet subscription, public libraries and others may be able to provide online access for households with no internet access.

However, all households receiving census materials in the mail or dropped off at their door have the option of submitting responses by phone or using a paper questionnaire. In areas with poor internet access, census supporters can emphasize the availability of these other two response methods.

The maps also provide basic demographic information for each hard to count census tract. To view, click on the tract in the map and then select the Tract option on the Left menu. Maps are from the Census 2020 Hard to Count Map project developed by the CUNY Mapping Service at the City University of New York's Graduate Center.

Churchill County Clark County
Douglas County Esmeralda County
Eureka County Humboldt County
Lander County Lincoln County
Lyon County Mineral County
Nye County Pershing County
Storey County Washoe County
White Pine County  

 

#CountOnLibraries Campaign - Image 1Image 2Image 3

2020 Census at a Glance (flyer)

Census 101: What You Need to Know (flyer/image)

Additional images for signage

How You Will Be Contacted to Participate in Census (flyer) (Spanish version)

2020 Census and Confidentiality (flyer) (Spanish version)

Why We Ask (flyer)

Promotional Materials for Specific Groups

Census 2020 web site in Spanish

Counting for Dollars 2020: The Role of the Decennial Census in the Geographic Distribution of Federal Funds - Nevada (flyer)

Social Media Content- suggested posts with images

Census Counts 2020 - Links to a variety of organizations promoting census participation

Libraries and the 2020 Census - Talking points from ALA

Census and Sensibility: Preparing your Library for the 2020 Census - toolkit from the California Library Association. Note that some information in this toolkit does not apply to Nevada. For example, Nevada has no current funding for Census Action Kiosks.

Nevada Census Partnership Specialists

Name Email Phone Area of Responsibility
Kimberly M. Burgess kimberly.m.burgess@2020census.gov (775) 901-9563 Douglas County
Ari Medecki (Spanish) ariadna.medecki@2020census.gov  (818) 963-3815 Clark
Girlie V. O'Brien (Tagalog) girlie.v.obrien@2020census.gov (818) 963-3785 Clark
Edgar Ramos (Spanish) edgar.ramos@2020census.gov (725) 666-3260 Clark
Arlene Alvarez (Spanish) arlene.alvarez@2020census.gov  (725) 666-3263 Clark
Jacqueline Cashmere (African-American) jacqueline.r.cashmere@2020census.gov (702) 985-5399 Clark

Training Provided by Nevada's Data Dissemination Specialist

Eric Coyle is the Census Bureau's data dissemination specialist for Nevada. He is available for workshop opportunities, webinars, one-on-one in-depth training, and other Census needs. For more information email Eric or visit the U.S. Census Bureau.

Census Academy - This virtual hub for learning data skills is geared toward the effective use of census data. Data Gems, webinars, and courses pertaining to topics such as Data Tools, Geography, Data Visualization, Population, Business and Economy, and Housing. Census Academy

Training Provided by the Census Bureau

Webinars, video tutorials and classroom training opportunities are available from the Census Bureau. Discover how to find and use census data to inform your business planning; support grant proposals and research projects; plan for local schools and hospitals, and more. The Census Bureau can meet your economic and demographic data needs.

Here are some additional ways to learn to use the data collected during the Census and other surveys.

  • Webinars: Live or recorded. No registration is needed. 
  • Survey and Topic One-Pagers: These topical one-pagers are meant to be an introduction to some of the topics, programs and surveys offered by the Census Bureau for survey respondents and users of Census data.  In these informational one-pagers, some of the most frequently asked questions are addressed to better assist with data needs. 
  • Video Tutorials: Watch official Census Bureau videos about the latest projects, events, and activities.
  • YouTube videosMany interesting videos, both short and longer, useful for local events and presentations.

Nevada State Data Center, Lead Agency

Nevada State Library, Archives and Public Records
100 N. Stewart Street
Carson City, NV 89710

Betts Markle
bmarkle@admin.nv.gov
p: (775) 684-3303 | f: (775) 684-3330

Joy Holt
jholt@admin.nv.gov
p: (775) 684-3366 | f: (775) 684-3330

 

Legislative Council Bureau (LCB) Research Library

401 S. Carson St.
Carson City, NV 89701-4747
Teresa Wilt
library@lcb.state.nv.us
p: (775) 684-6827 | f: (775) 684-6420

 

Nevada Department of Employment, Training & Rehabilitation

Research and Analysis Bureau
500 E. 3rd St.
Carson City, NV 89713
Christopher Robison

c-robison@nvdetr.org
p: (775) 684-0372 | f: (775) 684-0342

 

Nevada Department of Transportation

1263 South Stewart Street
Carson City, NV 89701
Tim Mueller

tmueller@dot.state.nv.us
p: (775) 888-7351 | f: (775) 888-7207

 

Nevada Division of Public and Behavioral Health

4126 Technology Way, Suite 201
Carson City, NV 89706   
Kyra Morgan 

kmorgan@health.nv.gov
p: (775) 684-4161 | f: (775) 684-5999

 

Nevada State Welfare Division

1470 E College Parkway
Carson City, NV 89703

Steve Fisher
shfisher@dwss.nv.gov​
p: (775) 684-0648 | f: (775) 883-0722

 

Northern Nevada Development Authority

704 W. Nye Lane, Suite 20
Carson City, NV  89703

Lynn O'Mara, Director of Communications
lomara@nnda.org
p: (775) 624-3963 | f: (775) 883-0494

 

Western Nevada Development District

1000 N Division St, Ste 102 C
Carson City, NV 89703

Sheryl Gonzales
sgonzales@WNDD.org
p: (775) 473-6753 | f: (775) 883-0722

City of Henderson Community Development & Services

240 Water St.
P.O. Box 95050
Henderson, NV 89009-5050
Andrew Powell

andrew.powell@cityofhenderson.com
p: (702) 267-1555 | f: (702) 267-1501

City of Las Vegas Department of Planning

Department of Planning
333 N. Rancho Drive
Las Vegas, NV 89106
Richard Wassmuth
rwassmuth@lasvegasnevada.gov
p: (702) 229-2080 | f: (702) 384-1397

Clark County Comprehensive Planning

500 S. Grand Central Pkwy
Las Vegas, NV 89155-1741
Mario Bermudez 

mbz@ClarkCountyNV.gov
p: (702) 455-3129 | f: (702) 385-9952

Las Vegas-Clark County Library District

Las Vegas Library
833 Las Vegas Blvd. North
Las Vegas NV 89101

Matt McNally
mcnallym@lvccld.org​
p: (702) 507-3521 | f: (702) 507-3540

University of Nevada, Las Vegas – Center for Business and Economic Research

4505 S. Maryland Pkwy
Las Vegas, NV 89154

Stephen Miller
stephen.miller@unlv.edu
p: (702) 895-3191 | f: (702) 895-3606

University of Nevada, Las Vegas – Lied Library, Government Information

4505 S. Maryland Parkway
Las Vegas, NV 89154-7014 

Rosan Mitola
rosan.mitola@unlv.edu
p: (702) 895-2160 | f: (702) 895-2287

North Las Vegas Advanced Planning

2250 Las Vegas Boulevard North
North Las Vegas, NV 89030
Sharianne Dotson

dotsons@cityofnorthlasvegas.com​
p: (702) 633-1537 | f: (702) 649-6091

Nevada State Demographer

Nevada Department of Taxation
Jeff Hardcastle

jhardcastle@tax.state.nv.us
Reno Office: 4600 Kietzke Lane, Building L Suite 235 Reno, NV 89502
o: (775) 687-9961 | p: (775) 687-9999 | f: (775) 688-1303
Carson Office: 1550 College Parkway, Suite115 Carson City, NV 89706
p: (775) 684-2000 | f: (775) 684-2020

Regional Transportation Commission

1105 Terminal Way, Suite 200
Reno, NV 89502
Amy Cummings
acummings@rtcwashoe.com
p: (775) 335-1825 | f: (775) 348-0450

University of Nevada, Reno, Mathewson-IGT Knowledge Center

1664 N. Virginia Street / MS 032
Reno, NV 89557 

Teresa Schultz
tschultz@unr.edu
p : (775) 682-5510

Washoe County Community Services Department

Planning & Development Division
1001 E. 9th St.
PO Box 11130
Reno, NV 89520
Chad Giesinger, AICP

cgiesinger@washoecounty.us
p: (775) 328-3626 | f: (775) 328-6113 

Washoe County Library 

P. O. Box 2151
Reno, NV 89505-2151
Joan Dalusung

jdalusung@washoecounty.us
p: (775) 327-8312 | f: (775) 327-8390

City of Sparks Community Services - Planning and Zoning

431 Prater Way
Sparks, NV 89431
Jim Rundle

jrundle@cityofsparks.us
p: (775) 353-7827 | f: (775) 353-1608

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2010 Census Nevada Profile map
2010 Nevada Census Profile from the US Department of Commerce
Click to enlarge

 


Questions?
Contact
 Betts Markle